Festbier: the beer of Oktoberfest explained

As late summer turns into autumn, they appear again: golden-coloured Festbiers, Märzens, and other German seasonal beers. They belong with long tables, large steins, hearty meals, and, of course, Oktoberfest in Munich. But what exactly is a Festbier? And how does it differ from Märzen, Helles, and Pilsner?

What is Festbier?

Festbier is a bottom-fermented German beer developed specifically for beer festivals like Oktoberfest. It is typically golden-yellow in colour, clear, and smooth to drink. The flavour profile focuses primarily on bready and slightly sweet malt, complemented by a subtle spiciness and a controlled hop bitterness.

Usually ranging from about 5.8% to 6.3% alcohol, Festbier is more robust than an average Pilsner or Helles. Yet, the beer should not taste heavy or cloying. It is precisely the combination of a full malt base, a relatively dry finish, and a crisp drinkability that makes this style perfect for long evenings at the beer table.

Curious about which German lagers are currently available? Browse our Pilsner & Lager collection.

Why is it called Oktoberfest if it starts in September?

The first Oktoberfest was organised in 1810 to celebrate the marriage of Crown Prince Ludwig of Bavaria and Princess Therese. The festival became so popular that it turned into an annual tradition.

Later, the start of the festival was moved to September. The days are longer then and the weather is generally more pleasant, while the festival still concludes in October. In 2026, Oktoberfest in Munich will take place from 19 September to 4 October.

Festbier and Märzen: what is the difference?

Festbier and Märzen are often confused with one another. This is not surprising, as both styles are closely tied to Oktoberfest.

Märzen was originally the beer brewed for the festival. Because brewing was more difficult during the warm summer months, the beer was brewed slightly stronger in March and then stored in cool cellars. This allowed it to keep until the start of autumn.

A traditional Märzen is usually amber-coloured and has more distinct flavours of toasted bread, caramel, and dark malt. The modern Festbier is lighter in colour and flavour. It remains malty but is drier, fresher, and easier to drink.

In short:

• Festbier: golden-coloured, smooth, bready, and relatively fresh;

• Märzen: amber-coloured, fuller, toastier, and more pronounced maltiness;

• Helles: lighter in alcohol and flavour, with a soft maltiness;

• Pilsner: drier, sharper, and generally hoppier than Festbier.

Which beer is served at the real Oktoberfest?

Not every brewery is allowed to serve its beer at the official Oktoberfest in Munich. Only six traditional Munich breweries are permitted: Augustiner, Hacker-Pschorr, Hofbräu München, Löwenbräu, Paulaner, and Spaten.

These breweries each create their own interpretation of Oktoberfest beer. The starting point remains the same: a robust yet exceptionally drinkable lager that pairs well with the crowds, music, and hearty Bavarian dishes.

One of the best-known examples is Paulaner Oktoberfestbier. Paulaner has been linked to Munich since 1634 and is one of the six official Oktoberfest breweries. View the available beers on our Paulaner collection page.

What does a good Festbier taste like?

In a classic Festbier, you can expect the following characteristics:

• a clear golden-yellow to deep golden colour;

• a creamy white head;

• aromas of fresh bread, grain, and light honey;

• a subtle herbal or floral hop note;

• a soft, full-bodied start;

• a dry and clean finish;

• sufficient bitterness to keep the beer in balance.

The best examples feel rich without becoming heavy. The malt character takes centre stage, but the beer should invite you to take another sip.

What should you eat with Festbier?

Festbier is the ultimate beer to serve with food. The soft malt flavours combine well with savoury, roasted, and slightly salty dishes. For example:

• pretzels with mustard;

• vegetarian bratwurst or schnitzel;

• fried potatoes;

• roasted vegetables;

• soft and semi-hard cheeses;

• flammkuchen;

• mushroom dishes;

• hearty bread platters with dips.

The fresh finish helps to balance out fattier dishes, while the malty character pairs well with bread, cheese, and roasted flavours.

Tasting Festbier at home

You don't have to travel to Munich to experience the Festbier season. In September and October, both classic German breweries and modern craft brewers release their own festival beers. Some stay close to the traditional style, while others experiment with extra hops, darker malts, or a higher alcohol percentage.

Because many of these beers are brewed only once a year, availability can change quickly. Check out our collection of seasonal beers for current stock.

Would you rather pair a fresh German Weizen with your Festbier? Take a look at our selection of Weizen beers. This way, you can easily taste different classic German beer styles side-by-side at home.

Discover Festbier at Verdins

At Verdins, we search for interesting Festbiers, Oktoberfest beers, and other German classics every season. From famous Munich breweries to smaller brewers with their own take on the style.

View our seasonal beers, discover the Paulaner collection, or browse our full beer assortment.

Prost!